Example Quarterly (mock)·2019-2021·Research operations
Sample case study: halving survey drop-off (mock data, UPDATED)
A mock study used to test the case study pipeline: a reader survey lost most respondents before page three, so a redesign cut the questions and tripled completion.
43%completion rate, up from 12%
Mock figure: measured across the 2021 wave against the 2019 baseline on the same invite list.
Background
The survey had grown by accretion: each desk added questions and none were removed [2].
Survey design
Where readers left
Page-level analytics showed one grid lost more respondents than every other page combined.
flowchart LR
A[Invite] --> B[Start survey]
B --> C{Media grid}
C -->|kept| D[Finish]
C -->|dropped| E[Exit]
What we cut
Questions with no citation in two years were removed, following the retention rule in [3].
Shorter is not the same as easier, so every remaining question was re-tested.
Results
Completion rose to 41%. The full table is in the data.
sequenceDiagram
participant R as Reader
participant S as Survey
R->>S: Answers 18 questions
S-->>R: Thank-you page