Example Quarterly (mock)·2019-2021·Research operations

Sample case study: halving survey drop-off (mock data, UPDATED)

A mock study used to test the case study pipeline: a reader survey lost most respondents before page three, so a redesign cut the questions and tripled completion.

43%completion rate, up from 12%

Mock figure: measured across the 2021 wave against the 2019 baseline on the same invite list.

Charts for the mock study. The funnel compares page-by-page retention before and after.

Bar chart of respondents remaining on each survey page, before and after the redesign — Respondents remaining by page, before and after (mock data).

Timeline of the four rollout stages: audit, redesign, pilot, full wave — Rollout timeline (mock data).